The Showroom — Enterprise & Acceleration · Haus of Stone Africa
Haus of Stone Africa crown mark HAUS OF STONE AFRICA

ENTERPRISE & ACCELERATION — ACCELERATOR & B2B CONSULTANCY

APPAREL FOR THE CONSCIOUS WANDERER

ZIMBABWE TO THE WORLD

ABOUT USTHE SHOWROOM

A Consciously Wandering Experiential Pop-up Showroom. Unveiled in Harare, Zimbabwe, in July 2023, the Haus of Stone Showroom is a roving concept space and curated sanctuary — featuring carefully selected design pieces from Zimbabwe and the broader African continent.

A curated sanctuary for slow craft, sustainability, and luxury African fashion, it serves as an experimental space for design, collaboration, and heritage preservation.

B2B ROVING POP-UPS

In 2024, the space evolved into an experiential pop-up shopping concept in collaboration with strategic lifestyle partners, connecting independent brands to new markets and diverse audiences.

REDEFINING AFRICAN LUXURY

Through The Showroom, we aim to redefine African luxury, championing sustainable, handcrafted design while expanding market access for a collective of like-minded brands and preserving our shared heritage.

PROGRAM DELIVERY

The Showroom is the lead delivery partner for the British Council x Swiss Embassy Creative DNA Zimbabwe Fashion Accelerator (supported by Fashion Scout UK), successfully leading program execution and brand development for two ongoing years.

HARARE, ZIMBABWE · UNVEILED JULY 2023 · ZIMBABWE TO THE WORLD

Inside the Haus of Stone Showroom — cream garments on wooden rails, woven baskets and pine plinths

LEAD PROGRAMME DELIVERY PARTNER · 2025 — ONGOING

British Council x Swiss Embassy
Creative DNA Zimbabwe Fashion Accelerator

Supported by Fashion Scout UK · Harare, Zimbabwe

THE THREE SERVICE PILLARSB2B
Fashion Conversation seminar in progress — audience and speaker before woven hangings
01 — PROGRAM DESIGN & DELIVERY

Program Architecture & Grant Delivery: end-to-end delivery of creative accelerators, curriculum design, mentorship cycles, grant reporting, and stakeholder management.

Event Logistics & Production: full-scale fashion show productions, showroom pop-ups, and cultural activations that connect brands with new markets.

Ecosystem & Alumni Development: driving cross-cultural partnerships and mastermind networks to ensure long-term community impact.

Pop-up retail rail of striped and cream garments on a rustic wooden stand
02 — EXPERIENTIAL RETAIL & SHOWCASE PRODUCTION

Experiential Pop-up Curation: designing and executing temporary concept stores and retail "sanctuaries".

Fashion Showcase Production: full-scale production of fashion shows, from runway choreography to technical live-streaming integration.

Strategic Brand Collaborations: brokering and managing partnerships between lifestyle brands for co-branded events.

Draping printed cloth on a mannequin during a consultancy session
03 — CREATIVE DIRECTION & BRAND CONSULTANCY

Brand Identity Consultancy: helping local designers refine their brand story, visual language, and "African Luxury" positioning.

Image Consulting: creative direction for lookbooks, campaigns, and multimedia documentation to ensure high-end output.

Market Access Strategy: advising brands on how to transition from local production to global luxury standards.

FURTHER SERVICESUNDER THE SHOWROOM
PROGRAM DELIVERY & PROJECT MANAGEMENT

End-to-end program delivery, managing creative accelerators, curriculum design, and cohort coordination. We execute full-scale event logistics, specialized fashion show productions, showroom pop-ups, and cultural activations. Our studio also drives strategic project execution, cross-cultural partnerships, and industry reporting for local and global partners.

IMAGE CONSULTANCY & PERSONAL SHOPPING

Tailored image consultancy, offering wardrobe audits, personal style development, and visual identity curation for professionals and public figures. Dedicated personal shopping that connects clients directly with luxury African fashion, artisanal pieces, and bespoke design — plus curated lookbooks and high-end dressing for red carpets, media appearances, and special events.

IMPACT & COLLABORATIONS50+ BRANDS
50+
CREATIVE BRANDS EMPOWERED

We have empowered over 50 creative brands through business development training, mentorship, and seed funding via our accelerator programs. Furthermore, our experiential B2B retail space offers dedicated market access and exposure for emerging labels to new markets & new audiences.

INSTITUTIONAL PARTNERS

The British Council · The Swiss Embassy in Zimbabwe · Fashion Scout UK

BRANDS REPRESENTED & SUPPORTED
Patch Maoko Zimbabwe
George Takaura
Ruby's Touch
Rungano Rwedu
Zanorashe
Char Designz
Soleil
Uzele
Machuma Accessories
POP-UP & SHOWCASE HISTORY →